頤海國際(01579.HK)上半年純利降12.6%至3.488億元
格隆匯8月24日丨頤海國際(01579.HK)公佈中期業績,截至2021年6月30日止6個月,公司收入為人民幣26.308億元,同比增長18.6%;毛利為人民幣8.610億元,同比減少2.1%;公司擁有人應占淨利潤為人民幣3.488億元,同比減少12.6%,基本每股盈利為人民幣35.56分。
2021年上半年,集團主要業務重點為持續調整組織架構以保障組織力,拓展與建設第三方銷售渠道,持續完善產品研發機制,落實多品牌戰略以及繼續補充優化供應能力。
組織架構調整方面,在2020年區域制架構基礎上,集團調整了區域範圍和數量,授予區域渠道建設、新品研發等權責,促進區域設置、可配置資源、運營模式等匹配公司現階段發展情況及經營與產品策略。
在產品方面,集團在現有的產品火鍋調味料、中式複合調味料、方便速食三個主要品類中,以豐富產品使用場景和細分目標客户羣為策略,持續進行產品創新,擴充產品組合,於2021年上半年開發了17種新品。
集團於2021年上半年開始在中式複合調味料品類中單獨使用"筷手小廚"商標,以切實落實品牌與產品結合的多品牌策略。具體傳播中,公司通過衞視廣吿、冠名、全媒體平台覆蓋、種草、直播等多種形式,以促進"筷手小廚"品牌與複合調味料產品的對應關係,佔領消費者心智。
補充優化供應能力方面,位於河北霸州的生產基地於今年上半年投產了方便速食產品組裝線;位於河南開封的頤海工廠於2021年6月已正式投產;同時,漯河生產基地已於2020年3月開始建設,預計2021年8月開始投產;廣東肇慶工廠項目已經於2020年下半年進入建設規劃階段,一期車間預計將於2021年底投產。
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