填補華為留下的市場空白 小米成全球最熱智能手機品牌
格隆匯8月24日丨據華爾街日報,美國的制裁重挫華為,小米集團(1810.HK)填補了華為在歐洲、東南亞乃至中國市場留下的空白。小米集團做到這一點的法寶與很多中國消費品牌都很相似:提供與高端競爭對手不相上下的功能性產品,價格往往低於對手。據市場研究機構Counterpoint Research,今年6月,小米集團手機銷量在全球獨佔鰲頭,超過了三星電子;第二季度,小米的季度手機銷量超越蘋果公司(AAPL.US),首次躍居世界第二。小米在歐洲也拔得頭籌,市場份額較上年同期幾乎增長了一倍,達到24%。而在西班牙等對價格敏感的市場,第二季度銷售的手機中有五分之二是小米生產的。該公司在丹麥、比利時、烏克蘭和俄羅斯都是最大的手機供應商。
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