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天貓奢品七夕上線「無憂購」 推視頻顧問等升級服務
阿思達克 08-20 15:08
阿里巴巴(09988.HK)旗下天貓奢品宣布,於今年七夕(8月14日)上線「無憂購」計劃,推出視頻顧問、一鍵售後、尊享包裝、分期免息及買贈權益特色服務,旨在讓奢品消費者在線上就可體驗到奢侈品線下專櫃的優質服務。 目前已有超200家奢侈品品牌入駐,其中Cartier、GUCCI、Chopard、Qeelin、LANVIN 等40多個奢侈品牌在天貓奢品提供「尊享包裝」服務,整體覆蓋超過一萬款奢侈品商品。 天貓奢品總經理王瑋蓁表示,天貓平台並非一個單純賣貨場,品牌可以天貓奢品實現全鏈路、全方位數字化,通過數字化能力及科技力量,在品牌宣傳、經營上不斷賦能品牌價值。
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