《大行報告》野村下調嗶哩嗶哩(BILI.US)目標價至90美元 評級「買入」
野村發表研究報告,指嗶哩嗶哩(BILI.US)第二季表現勝該行及市場預期。月活躍用戶按年增38%至2.37億戶勝預期,管理層對今年底達2.6億戶,及2023年底達4億戶有信心。公司廣告業務為亮點,增長達兩倍,貢獻整體收入23%。報告稱,近數季廣告增長穩固,反映B站逐漸獲廣告商認可。
該行指出,由於旗艦遊戲押後推出,B站的線上遊戲收入疲弱,按年跌1%,但預期下半年將復甦。長遠公司需要將遊戲業務由購買版權轉至內部開發,以確保穩定的新品供應,公司指已增聘逾千員工以進行相關工作。
野村相信,B站下半年展望穩固,雖然線上遊戲較弱,但可被強勁廣告業務抵銷,預期第三季收入按年增長達60%至52億元人民幣,全年收入增長則料59%,目標價由140美元降至90美元,維持「買入」評級。
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