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雅仕維(01993.HK)夥巢仕達完成首個線上數據驅動程序化數碼戶外廣告項目
阿思達克 08-18 16:13
雅仕維(01993.HK)公布,與全渠道程序化數碼戶外廣告服務平台巢仕達(Hivestack)完成香港首個合作項目,將程序化數碼戶外廣告交易,擴展至全港黃金地段的巴士亭數碼廣告屏幕及數碼戶外廣告牌。 雅仕維表示,今年初開始與巢仕達建立合作關係,透過其程序化廣告技術進一步滲透市場,於6月份在100餘個位於九龍的巴士亭及銅鑼灣的數碼廣告牌上,啟動程序化數碼戶外廣告。主席兼執行董事林德興預期,該項目可令廣告商更加關注公司的數碼戶外廣告媒體庫存,展望未來將發布更多項目。
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