國家商務部:應對打賞主播行爲進行規範
國家商務部公開徵求《直播電子商務平臺管理與服務規範》行業標準(徵求意見稿)意見,規定直播營銷平臺應該具備的資質、經營條件及合規性基本要求;規定其應對商家和直播主體入駐及退出、產品和服務信息審覈、直播營銷管理和服務、用戶以及直播主體賬號的管理和服務要求;規定其應對消費者隱私保護、交易及售後服務等消費者權益保護的要求;明確信息安全管理要求。
意見提出,應對打賞主播的行爲進行規範,並根據直播產品或服務的行業範圍、主播內容供給導向、付費模型、用戶年齡等對主播賬號進行分級分類管理,對涉及違法違規的賬號據其影響或危害程度進行暫停直播或封禁等處罰。
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