海信與巴黎聖日耳門啟動第二年全球合作 上半年法國電視銷售升一倍
海信集團宣布,與國際著名球會巴黎聖日耳門成功合作第一個賽季後,雙方將開始第二年全球合作。海信將向巴黎聖日耳門提供一系列創新產品,並在王子公園球場設立一個產品角,供球迷與產品互動。
集團表示,法國作為海信品牌的一個重要市場,自2020年8月雙方啟動合作至2021年5月賽季結束,海信在該市場營收按年增長101%,今年上半年電視銷售按年增長100%,2020至2021年品牌知名度提升6個百分點。合作並讓海信在南美取得進一步銷售增長。在智利,贊助帶動海信電視銷售增長350%以上,家電銷售收入增長940%。合作首年,即2020年8月到2021年5月,海信在中美洲(巴拿馬)銷量按年增長249%,電視銷售增長499%。
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