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IDC:印度次季智能手機出貨升86%至3,400萬台 小米(01810.HK)市佔第一
阿思達克 08-11 10:00
調查機構IDC發表的報告指,印度次季智能手機市場自疫情快速復甦,出貨量按年增86%至3,400萬台,今輪疫情在郊區快速散播且死亡率提升,不過對製造業及物流造成的影響則較輕,而封城情況亦不及一年前嚴厲,因此次季復甦較快,並為6月份帶來需求。該行的分析預期今年當地智能手機出貨量將有單位數增長,其中下半年將按年呈跌勢,主要因為需求減低、第三波爆發存在不確定性,加上供應方面持續緊張及零部件價格上升等,不過2022年受惠中低端手機升級料將有反彈,而5G設備供應推出等亦有推動作用。 按品牌劃分,小米(01810.HK)出貨量按年升84%至980萬台,市佔率29.2%排第一,三星出貨量則升15.1%至550萬台,市佔第二,vivo、realme及OPPO出貨量則分別排第三至五位。該行指出小米出貨量增長強勁,而旗下子品牌POCO則是當地增長最快的品牌,小米在線上市場的佔有率達40%,而公司70%出貨均是經線上渠道進行,在線下渠道方面公司亦超越三星。
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