愛嬰室(603214.SH):擬以2億元收購貝貝熊孕嬰童連鎖商業100%股權
格隆匯8月9日丨愛嬰室(603214.SH)公佈,公司擬以2億元人民幣收購盈峯消費產業控股有限公司、伍學剛持有的貝貝熊孕嬰童連鎖商業有限公司100%股權,並簽訂相關《股權購買協議書》。
貝貝熊孕嬰童連鎖商業有限公司主營業務情況:主要分為母嬰產品銷售業務和母嬰服務業務兩方面。母嬰產品銷售業務系貝貝熊向品牌商、代理商或經銷商採購各類母嬰商品,再通過直營門店和線上渠道向終端消費者銷售,賺取進銷差價實現盈利。此外,貝貝熊也會通過與供應商聯營的方式進行合作取得分成收入。貝貝熊主要採用自營為主,聯營為輔的銷售模式。母嬰服務業務主要包括嬰兒游泳館、嬰兒理髮、推拿/催乳服務、遊樂機、嬰兒紀念品業務。
此次交易使上市公司能夠快速切入華中區域,貝貝熊總部位於湖南長沙,主要市場分佈於湖南、湖北及江蘇,貝貝熊是華中區域排名第一的母嬰連鎖,在母嬰行業累積了深厚經驗,此次交易是上市公司積極順應國家宏觀政策導向,強化母嬰零售領域龍頭地位的戰略選擇。
貝貝熊在門店分佈區域上與愛嬰室重合率低,與上市公司在市場開發、供應渠道、產品品類等方面存在一定互補空間。通過收購貝貝熊,上市公司可以實現原有華東、華南地區業務與華中區域業務在市場、技術、供應鏈等方面的協同,進一步提高市場佔有率,促進上市公司業務的可持續發展。
公司在全國多個主要城市擁有多家門店,並擁有線上銷售渠道,採用總部統一集中採購為主,與主要品牌商及經銷商建立了長期合作關係,此次收購有望擴大上市公司整體規模體量,進一步提升公司對上游供應商的採購議價能力,從而不斷鞏固公司的行業地位。
此次收購完成後,上市公司全國的線下門店數量將在短期內顯著提升,服務顧客範圍更加廣泛,這將有利於公司更好地藉助自身積累多年的門店連鎖運營優勢,持續佈局京東到家、餓了麼等O2O業務,為母嬰家庭提供更多購物便利與消費場景,培育公司新的利潤增長點。
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