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電盈(00008.HK)預期OTT業務最快下半年收支平衡 對旗下藝人MIRROR有信心將推更多節目
阿思達克 08-06 17:35
電訊盈科(00008.HK)執行董事兼集團董事總經理施立偉在業績發布會上指,旗下OTT業務有機會於今年下半年或明年上半年達收支平衡,並將於可見將來尋求上市。上半年Viu收入按年升47%至6,200萬美元,主要受惠訂閱及廣告增加,期內月活躍用戶及付費訂戶分別升37%及62%,至4,940萬戶及700萬戶。 被問及會如何進一步發展旗下藝人MIRROR,施立偉指出對團隊有很大信心,將有更多相關節目,同時ViuTV亦會繼續發掘新的人才和推出新節目。在ViuTV業務方面,期內收入倍增至3,300萬美元,跑贏原先計劃,主要受惠本地化內容帶動收視及廣告收入健康增長,而旗下藝人人氣增加亦帶動藝人管理及活動業務,ViuTV EBITDA虧損有改善,亦在扭虧的正軌上。 公司指出,ViuTV黃金時段平均收視按年升15%,線上串流量則按年增113%,期內有逾150個新增廣告商,並有逾340個廣告商按年廣告開支有增長,此外亦有逾180個獨家廣告商。 在藝人管理業務方面,藝人相關廣告的品牌按年倍增至逾90個,客戶來自不同行業,由高端時裝品牌、金融服務到快消品等,另外受惠藝人人氣急升,節目收視及質素亦有提升。(el/a) ~
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