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微博下線「明星勢力榜」 新榜單探索引入第三方數據
阿思達克 08-06 15:30
微博(WB.US)於官方賬號宣佈,爲倡導粉絲理智追星,履行企業主體責任,決定下線「明星勢力榜」。 微博表示,「明星勢力榜」於2014年推出,由於最近一年來部分明星粉絲羣體非理性應援、刷榜等問題愈演愈烈,對明星勢力榜評分機制形成挑戰,榜單不能全面客觀地反映明星的社會影響力,也與健康的星粉互動生態產生偏離,微博決定將「明星勢力榜」下線,進行多角度改造升級。 未來,微博將探索全新的融合媒體評價、作品評價的綜合評價體系。在平臺數據基礎上,新榜單將引入第三方評分數據,擬從媒體影響力、作品影響力、正能量指數、藝人活躍度、商業價值等維度綜合評估明星影響力,打造明星全面影響力榜單。全新的評分機制將遏制粉絲集資、打榜、控評等行爲,倡導粉絲理智追星,鼓勵明星以作品、公益等內容與粉絲進行良性互動。
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