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證券時報:遊戲企業可以在稅收上回饋社會

來源:證券時報

遊戲作爲文化娛樂的一種休閒方式,能在中國發展成數千億元的大產業,是我國長期鼓勵新興產業發展壯大的碩果,當然也有美中不足之處,要在行業發展中保護好青少年,在遊戲設置上防止過度花錢,過度沉迷。另外,遊戲行業作爲軟件服務業享受稅收優惠,也受到詬病,在稅收上遊戲行業也應該向傳統行業適度看齊。

遊戲行業作爲一個從業者多、用戶多,牽涉面廣的產業,一舉一動廣受關注,它有負面非常正常,就像發電也有污染環境的負面一樣。但是,對遊戲產業要看到它主要的一面。遊戲產業已成爲不少國民不可或缺的放鬆方式,這些人的權益也要尊重。有大量成年人經過一天勞動,在網絡遊戲中得到放鬆,效果和觀看影視劇相聲等娛樂節目類似,而且消費成本更低。網絡遊戲雖然是虛擬,但已走入現實,還衍生出遊戲文化,這個產業還會繼續發展壯大。應該看到,遊戲是人的一種本性,從孩童時期開始人類就在做各種遊戲,日常生活中就有很多遊戲環節,優秀的遊戲還可以鍛鍊頭腦。

中國的遊戲公司本來是後發者,經過這些年的發展,現在一些中國的頭部遊戲公司有了全球影響力,如果保持目前的發展勢頭,有可能建立全球優勢地位,成爲中國文化影響力輸出的一部分,增強海外消費者對中國的認可,這會增強中國軟實力。

當然,應該鼓勵的是優質健康的遊戲內容,這一方面政府已通過刊號的方式管理甚嚴。輿論不滿的主要是青少年沉迷網絡遊戲。青少年除了讀書之外,總得有消遣,消遣的對象可以是小說,可以是電視劇,也可以是網絡遊戲。政府可以立法限制一定年齡段的消費者登陸網遊,做好消費者分層。這些都是正在做的事情。

遊戲企業也應承擔更多的社會責任,除了保護青少年,做好遊戲內容外,還可以在稅收上回饋社會。

遊戲產業現在已發展壯大,當初政府爲了鼓勵信息產業發展,有軟件產業稅收優惠政策,還有一些地方政府給予補貼,這也是軟件企業淨利潤率高的重要原因,遠非硬件企業所能比。當這些軟件產業已發展起來,具有相對優勢時,政府就沒有必要再繼續給予產業扶持,將資金用在民生急需方面,稅收方面應該和其他產業持平。對此,遊戲產業應該做好心理準備。

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