報告指內地手遊月活躍用戶數達5.48億 月人均使用時長逾20小時
內地移動互聯網商業智能服務商QuestMobile發布《2021手機遊戲人群洞察報告》,於截至6月,內地手遊月活躍用戶達5.48億,月人均使用時長超過20小時,接近一半付費用戶年齡在30歲以內,24歲以下用戶接近三成。
報告指,手機遊戲用戶以男性為主,年輕化特徵顯著,Z世代已逐漸成為手機課金玩家的主流群組。當中,截至2021年6月,《王者榮耀》男性用戶月活1.09億、月人均使用時長1,831分鐘。《和平精英》男性用戶月活6,600萬,月人均使用時長710分鐘。
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