Strategy Analytics:次季小米(01810.HK)歐洲智能手機出貨量首奪冠 擊敗三星、蘋果
調查機構Strategy Analytics發表的報告指,今年第二季小米(01810.HK)歐洲出貨量擊敗三星,按年增67.1%至1,270萬台,市佔率25.3%排第一,而三星出貨量則跌7%至1,200萬台,市佔24%屈居第二。蘋果(AAPL.US)出貨量則升15.7%至960萬台,市佔第三。
期內歐洲整體智能手機出貨量按年增長14%至5,000萬台,而市場反彈主要是受惠經濟復甦、需求健康及5G設備性價比吸引。該行的分析指,小米市佔首次躍升至歐洲第一,跑贏龍頭三星,主要因為公司在俄羅斯、烏克蘭、西班牙及意大利等亦獲得成功。而三星出貨量呈跌勢主要因為高端產品面對蘋果的競爭,而低端產品則要與中國品牌較量,而公司亦未能搶奪華為歐洲失落的份額。(el/w) ~
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