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樂享互動(06988.HK)更名為樂享集團 開啟集團化、國際化、多元化發展新徵程
格隆匯 08-02 19:59

樂享互動(06988.HK)於2021年8月2日晚間發佈公吿,宣佈將公司名稱由"樂享互動有限公司"變更為"樂享集團有限公司",英文名稱相應由"Joy Spreader Interactive Technology. Ltd"變更為"Joy Spreader Group Inc."。公吿表示,更改公司名稱不會影響任何股東權利,也不會對公司日常業務運營及財務狀況造成影響。

接近公司的人士表示,樂享集團此次更名,體現了公司正式開啟"管理集團化、發展國際化、業務多元化"的全新徵程。作為一家以數據算法為核心,以科技服務消費為使命的科技公司,樂享集團已經將其技術能力和服務能力成功應用於國內移動新媒體營銷領域,並在互娛發行、聯運,短視頻電商帶貨等業務板塊得以驗證。公司下一階段的戰略方向,將繼續圍繞其數據算法能力,將業務觸角延展、複製至新板塊,包括但不限於海外電商營銷、1P(first party)內容商業化運營等。

據悉,樂享集團的海外電商營銷業務已於日前悄然亮相。針對海外移動新媒體運營特點和市場環境,公司搭建了新的技術模型和服務體系,在包括TikTok在內的海外移動新媒體平台上拓展電商營銷業務,並已經在貨源組織、新媒體內容及流量、數據分析、撮合交易、物流等各個環節上組建了適配於當地市場的業務閉環。基於內容數據、行為數據和算法推薦的"科技服務線上消費"模式在樂享集團帶領下從中國走向了海外市場,樂享集團也成為首批真正落地TikTok電商營銷業務的中國科技公司之一,再次走在行業前列。目前公司首批選擇的業務落地國家主要位於東南亞,未來待時機成熟後會逐步向其他國家或地區拓展。

另一方面,樂享集團圍繞1P內容商業化運營的新業務也接近落地。據瞭解,樂享集團正在聯合合作伙伴,打造新媒體數字內容發行和運營的新業務板塊,利用1P流量開展互動娛樂、影視、音樂等內容的新媒體發行、聯合運營及商業化變現服務。樂享集團的數據算法能力和更廣義的文化內容運營深入結合,再借助移動互聯網的傳播效應和成熟的商業化運營模式,可以將國內外優質文化內容發揚光大,"講好中國故事"的同時實現其應有的商業價值。

此次更名,預示着樂享集團在集團化管理、國際化發展、多元化運營的前進道路上開啟新紀元。其中,"集團化管理"和"多元化運營"得以將數據算法能力複用於互聯網的多個領域,可以提高對移動互聯網流量資源的利用效率,增強服務行業客户和內容發佈者的能力;"國際化發展"更是用成熟模式打開了全新業務市場,預示着公司的業務發展進入到嶄新階段。

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