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雀巢與星巴克將合作關係擴展至即飲咖啡產品
阿思達克 07-27 15:32
雀巢加大與星巴克(SBUX.US)正在擴大合作範圍,將在東南亞、大洋洲及拉丁美洲市場推出即飲咖啡。

雀巢與星巴克於2018年簽署全球許可協議,授予雀巢在全球銷售星巴克包裝咖啡及食品的永久代理權,但最初的協議不包括在星巴克分店出售的商品及即飲產品,而去年雀巢銷售星巴克產品的金額達到27億瑞郎(約29.5億美元)。

兩間公司表示,根據擴大的合作夥伴協議,將從明年開始向東南亞、大洋洲及拉丁美洲的特定市場推出星冰樂及Doubleshot等飲品,並會開發新產品。

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