東京奧運開幕式在美國收視創三十三年新低
美國媒體巨擘Comcast(CMCSA.US)旗下NBCUniversal披露初步收視數據,《全國廣播公司》播放的東京奧運會開幕儀式,觀看人數僅爲1,670萬,爲過去三十三年來最低。連同旗下串流平臺的觀衆大數則共計1,700萬,最終收視數據尚待公佈。
該電視平臺的東京奧運會開幕儀式觀看人數較2016年裏約熱內盧奧運的2,650萬減少37%,較倫敦奧運的4,070萬減少59%,亦低於1988年漢城(現稱首爾)奧運的2,270萬及1992年巴塞羅那奧運的2,160萬。《全國廣播公司》首次於美國東岸時間早上直播奧運會開幕儀式,並在美國東岸時間晚上7時半黃金時段進行錄播。
但收視率與電視臺盈利沒有直接關連,2016年裏約熱內盧奧運收視低於倫敦奧運,但《全國廣播公司》從中錄盈利逾2.5億美元,受惠廣告增加。公司早前表示東京奧運或成公司播放奧運會以來最賺錢的一屆奧運。
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