水井坊(600779.SH)上半年扣非淨利升304.93%至3.90億元
格隆匯7月23日丨水井坊(600779.SH)披露2021年半年度報吿,報吿期內,公司實現營業收入18.37億元,同比增長128.44%;歸屬於上市公司股東的淨利潤3.77億元,同比增長266.01%;歸屬於上市公司股東的扣除非經常性損益的淨利潤3.90億元,同比增長304.93%;經營活動現金淨流入2.78億元,而上年同期為淨流出2.02億元;基本每股收益0.7726元。
報吿期內,公司持續深耕八大核心市場,進一步推動區域差異化營銷;深入瞭解區域市場特點,以各地門店為輻射點,針對不同區域消費者因地制宜制定符合當地文化特點的品牌營銷活動,增強公司產品在當地的競爭力;持續優化產品價值鏈,結合市場實際情況,公司對部分產品進行適度提價;同時,繼續優化社會庫存,在保障市場健康發展基礎上,6月底公司社會庫存達到近兩年同期最低。
報吿期內,公司持續優化經銷商佈局,開發團購型經銷商,並針對性的投入定製化資源;同時積極推進“名企行”活動,促進團購業務成長。宴席方面,持續穩步推動宴席項目增長,優化供應商運營能力,進一步提升宴席管理效率;同時,通過井台及以上產品的宴席執行,拉動整體宴席對業務的貢獻率穩步增長;此外,通過定製具備區域特色的宴席活動,進一步提升消費者體驗感並做好消費者培育工作。
報吿期內,公司在業務領域持續貫徹數字化戰略,力圖通過數據庫、業務系統與業務終端的連接,更大限度地挖掘、利用數據資源,推動業務全面增長。同時,公司積極尋找電商渠道業務突破口,謀求更為穩健的發展模式,在原有平台運營上取得較好進展的基礎上,進一步拓展了新的平台業務。
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