快手(01024.HK)目標今年海外月活躍用戶達2.5億人
據《彭博》報道,快手(01024.HK)創始人兼CEO宿華表示,4年前錯失收購TikTok前身Musical.ly的機會,現時計劃加強拓展海外市場,目標今年中國以外市場的每月活躍用戶數量達2.5億人,上半年海外月活躍用戶數已增長兩倍,而目前中國地區日活躍用戶則達約3億人。
快手旗下海外APP包括Kwai 、Snack Video及Zynn,其中Kwai今年上半年在巴西和墨西哥等國家的下載量已超過7,600萬次,快手早前宣佈明年將投資1,000萬美元,用於激勵體育內容創作者。
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