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Canalys:印度次季智能手機出貨量按季跌13% 小米(01810.HK)市佔踞首
阿思達克 07-22 17:29
調查機構Canalys發表的報告指,次季印度智能手機出貨量按季13%至3,240萬臺,主要因爲當地出現第二波疫情,不過由於去年同期當地封城兩月,所以按年比較出貨量仍升87%。

按品牌劃分,小米(01810.HK)維持當地領導地位,期內出貨量達950萬臺,市佔率29%,而三星則排第二,出貨量550萬臺。

該行分析指出,印度受變種病毒影響出現第二波疫情,同時爲智能手機廠商敲響警號,顯示了要在線上、線下同時銷售的重要性,由於較早前智能手機品牌估計疫情不會重臨,故部分計劃投資品牌店及與第三方線下渠道合作,不過疫情出現令品牌需要轉向線上策略。

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