美好發展(02662.HK)與美圖公司(01357.HK)簽署合作開發協議 進一步拓寬公司IP業務新渠道
格隆匯7月22日丨美好發展(02662.HK)發佈公吿,公司已於2021年7月20日與美圖公司(1357.HK)簽署了為期三年的合作開發協議,協議的內容主要圍繞集團控股85%的海外子公司POW! Entertainment Inc.(POW!)旗下的IP進行合作開發。POW!由美國著名漫畫家斯坦.李先生創立,擁有大量由斯坦.李創作的IP,是集團的重要戰略資源。公司通過與美圖公司達成合作,進一步拓寬了公司IP業務的新渠道。
公司此次與美圖公司簽署合作協議,旨在攜手行業龍頭企業共同開發及運營合作IP。美圖公司未來擬將公司IP用於美圖秀秀及美顏相機應用軟件適用的AR和邊框、馬賽克、貼紙、文字、塗鴉筆、配方等,從而將公司的IP形象與美圖公司的影像技術及創意深度融合,在豐富並創新美圖公司旗下核心應用美圖秀秀與美顏相機素材的同時,進一步拉近了公司與年輕用户之間的距離。通過美圖公司極為廣闊的用户基礎,在海內外為公司的業務均起到了極大的宣傳作用。
隨着年輕用户對於遊戲、影視等各類IP關注度的不斷提高,公司與泛娛樂行業領先企業的合作將更加常態化,從而為集團IP業務的發展打開新大門,加快集團業務發展。
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