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美麗華旗下四大業務及合作商戶聯手推消費券優惠 料生意增長一至兩成
為響應政府電子消費券派發,美麗華旗下四大業務包括商場、酒店、餐飲及旅遊將於8月至12月期間推出「MIRA消費券多重賞」,送出超過5,000份獎賞,總值600萬元,涵蓋逾160個商戶及自家品牌,包括商場、餐飲美饌、酒店旅遊、時尚服飾、生活雜貨等,預期整體生意達到一至兩成增長。

是次活動配合消費券發放模式,於8月1日至12月31日期間分階段推出四重獎賞。顧客以指定電子消費模式Alipay HK、WeChat Pay HK、八達通或Tap & Go「拍住賞」於Mira Place、The Mira Hong Kong、Mira Dining多間中西食府及美麗華旅遊消費即可享多重優惠,包括商場限定最高100% 現金券回贈、酒店及餐飲連續五個月額外九折獎賞、美麗華旅遊即時旅行團折扣及網上商店Mira eShop七天限時快閃優惠。

美麗華集團首席業務及策劃總裁鄭國基指,有見市場氣氛開始好轉,一直積極進行各種推廣以迎合本地顧客需要。商場將會推出多個主題活動,包括年度音樂活動Gimme LiVe、京都祭、聖誕活動,預期可以增加兩至三成的人流,亦特別與Alipay HK及八達通合作推出商場雙倍積分獎賞。酒店在暑假旺季推出的主題住宿可以同時享受消費券額外折扣優惠,主打親子活動及提供超過180個工作坊,預期可於暑假期間增加一至兩成入住率。餐飲業務亦會推出各種適合小型聚會的堂食主題套餐及外賣自取。

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