復星旅文(01992.HK):Thomas Cook生活方式平臺上半年成交額錄4.2億人幣
復星旅文(01992.HK)宣佈,旗下旅遊品牌Thomas Cook將推出國際版App,圍繞「短視頻+社交平臺」形式,以短視頻內容結合社交媒體、旅行產品及平臺運營的經驗,通過旅行達人分享旅遊合作夥伴拓展等,實現內容轉化,形成完整的交易閉環。
復星旅文副總裁、Thomas Cook集團聯席總裁Alessandro Dassi表示,歐洲市場迫切期待旅遊的開放,預期國際版App將爲歐洲旅遊市場注入新的活力,並重塑Thomas Cook國際品牌影響力。
該公司透露,Thomas Cook生活方式平臺已發佈一週年,於今年上半年實現成交額約4.2億元人民幣,GMV較去年下半年增長3倍以上,截至6月底擁有150萬下載用戶,下載量較去年下半年增長172.7%,高峯月活躍用戶過百萬人。
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