三人行(605168.SH):上半年淨利預增52.84%到65.50%
格隆匯7月16日丨三人行(605168.SH)公佈,公司預計2021年上半年實現歸屬於上市公司股東淨利潤為人民幣1.57億元至1.7億元,與上年同期(法定披露數據)相比,將增加5427.85萬元到6727.85萬元,同比增加52.84%到65.50%。
報吿期內,公司預計歸屬於上市公司股東的淨利潤較上年同期實現較大幅度增加,主要原因為:
2021年上半年,公司不斷提升整合營銷服務水平,結合洞察消費者的價值觀念,精準把握客户品牌傳播需求,繼續拓展原有電信運營商、金融、消費品、汽車等行業客户的增量投放預算。一方面,為客户在嗶哩嗶哩、快手等新興流量聚合的線上媒體進行了更多創意廣吿投放;另一方面,為客户提供了央視廣吿的投放服務和強勢户外媒體的廣吿投放,協助客户進行了更全媒體覆蓋、更廣傳播渠道、更多精準受眾的營銷投放傳播。
同時,公司積極拓展新的頭部客户,新增華潤集團旗下怡寶、雪花、喜力等快速消費品客户,為雪花、喜力等酒類客户進行歐洲盃專題的廣吿投放,為京東等客户進行了618的熱門綜藝採買和專題廣吿投放,均取得了良好的營銷效果;新增醫美行業的頭部企業鉅子生物等新消費客户,為公司在新興產業的佈局奠定了基礎;新增國家體育總局體育彩票管理中心客户,為客户提供彩票票面創意設計及在互聯網音頻等媒體上進行廣吿投放,達到了較好的傳播效果和社會效應;新增郵儲銀行等金融行業頭部優質客户,進一步完善了公司在國內大型銀行、保險機構客户的業務佈局。
報吿期內,隨着國內統籌疫情防控和經濟社會發展成果進一步鞏固,服務業經濟延續穩步恢復態勢,線下業務開展環境明顯改善,與上年同期情況相比,公司線下場景活動服務業務和校園媒體營銷服務業務已較好恢復,相應收入利潤水平同比大幅增長,提升了公司整體利潤水平。
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