星光文化(01159.HK)可能收購不少於51%ACEG股份或具相應價值ACEG集團資產
格隆匯7月15日丨 星光文化(01159.HK)公吿,於2021年7月15日,公司與Asia Culture and Entertainment Group ("ACEG",連同其附屬公司統稱"ACEG集團")訂立一份無法律約束力的諒解備忘錄,內容有關公司或其任何指定附屬公司可能向有關目標股份股東或ACEG集團(統稱"潛在賣方")收購不少於ACEG已發行普通股總數的51%("目標股份")或具相應價值的ACEG集團資產("目標資產")(視乎情況而定)。
ACEG為一間於開曼羣島註冊成立的公司。ACEG集團主要於中國營運AKB48,而AKB48為亞洲頂級女子偶像團體品牌之一。ACEG集團以"觸手可及的偶像"為理念,為AKB48的忠實粉絲舉辦現場表演、握手會及"總選舉"。該等粉絲與偶像互動活動使AKB48與粉絲們建立了親密友好的關係。
因此,AKB48成功地積累了堅實的粉絲基礎,且發行的多套熱銷單曲("EP")受到粉絲們的追捧。ACEG集團計劃利用中國龐大的潛在消費者羣體以及網絡社區日益流行的優勢,創造併發布更有影響力的內容,以迎合AKB48在中國日益壯大的粉絲羣。
集團主要從事媒體及文化業務。可能收購事項預期將為公司的現有業務新增一項業務,即在中國營運AKB48,而AKB48為亞洲頂級女子偶像團體品牌之一,該業務將多元化集團的業務及擴大其客户基礎。預計將在內容╱IP、線上、線下演出及品牌宣傳等方面實現協同效應。
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