克明面業(002661.SZ)半年度淨利潤預降74.39%至82.93%
格隆匯7月14日丨克明面業(002661.SZ)公佈,預計2021年半年度歸屬於上市公司股東的淨利潤3800萬元至5700萬元,同比下降74.39%至82.93%。
報吿期內公司業績較上年同期下降的主要原因:1、本期銷售產品結構較上期差異較大,導致本期毛利率同比降低。
(1)上年同期受疫情影響,市場需求大幅增加,公司高毛利產品銷量增加,導致產品毛利率處於較高水平;
(2)麪粉新產能投放後,麪粉產能超過自供粉需求量,外銷麪粉和副產品的銷量較上期增長幅度較大,導致公司整體毛利率降低。
(3)受疫情期間消費需求增大的影響,各掛麪企業在去年下半年開始加快了產能釋放,市場產品供大於求,導致本期低價產品競爭較為激烈,增加了公司高價產品的銷售難度,為維持市場份額調整了產品結構,導致本期產品毛利率降低。
2、本期期間費用同比增加。(1)去年疫情期間,國家出台了一系列促發展相關政策,上期社保及相關税費較低。本期為優化產能佈局,轉移產量至具有成本優勢的生產基地,導致管理費用增加。
(2)受疫情影響,上期市場服務費用減少,銷售費用率較低。為獲得新客户,增強新客户的用户體驗,本期針對新品加大了促銷活動力度,導致本期銷售費用增加。
(3)為推進品牌年輕化轉型,本期公司加大了品牌費用和直播費用的投入,導致本期銷售費用增加。
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