鹽津鋪子(002847.SZ)半年度淨利潤預降57.68%-65.38%
格隆匯7月14日丨鹽津鋪子(002847.SZ)公佈，預計2021年半年度歸屬於上市公司股東的淨利潤4500萬元-5500萬元，同比下降57.68%-65.38%。
公司一直聚焦主業專注休閒食品行業，長期堅持自主製造。公司2017年2月8日上市後經歷2018～2020年三年夯實，休閒(鹹味)零食第一曲線穩中有升，休閒烘焙點心第二曲線大幅增長，初步奠定從區域向全國拓展基礎。2021年公司按照“多品牌、多品項、全渠道、全產業鏈”中長期戰略規劃進行業務擴張，渠道和產品正在進行結構性優化。報吿期內，公司業績同比下降的主要原因如下：
1、2020年上半年疫情期間，商超渠道銷售需求旺盛，銷售收入基數較高，銷售費用配比較低；公司低估了社區團購等新零售渠道對傳統商超渠道影響，2021年上半年公司在商超渠道人員推廣、促銷推廣等相關市場費用投入過多(有宂餘），但商超渠道銷售收入增長及渠道業績未達預期。
2、在定量裝流通渠道和在華東華北拓展新區域，已完成前期團隊組建和前期市場費用投放，目前均處於培育階段；
3、公司產品逐步向有足夠市場體量且還在成長、無壟斷品牌、公司有足夠供應鏈優勢的品類集中，聚焦培育大單品。2021年3月以來，公司陸續上馬31°C鮮鱈魚腸、蟹柳等深海零食系列新品，新品上市初期市場費用和研發費用投入較大，目前處於孵化推廣期，規模效應尚未體現，前期成本較高。
4、2021年3月以來，大豆油、棕櫚油、奶粉、黃豆、鵪鶉蛋、生薑等部分原材料價格上漲幅度較大，增加了原材料採購成本，導致生產成本有上升。
5、公司進一步加大研發費用投入，鍛造研發核心競爭力，2021年1-6月公司整體研發費用投入3169.15萬元，同比增長184.20%。
6、除2019年限制性股票激勵計劃列支股份支付費用外，公司2021年限制性股票激勵計劃自2021年5月1日起按權責發生制分月列支股份支付費用。2020年半年度所得税前共列支股份支付費用2509.53萬元，2021年半年度所得税前共列支股份支付費用3384.82萬元。
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