羚邦(02230.HK)成為芝麻街大中華區授權代理
羚邦(02230.HK)公布,經典電視節目《芝麻街》背後的全球非營利教育組織芝麻街工作室,委託集團負責其在包括中國大陸、香港、台灣和澳門在內的大中華區的授權代理。集團將負責管理芝麻街衍生品的品牌授權,建立零售關係,並與合作商在各地推出交互推廣活動。
集團指,芝麻街節目已在騰訊視頻、百視通、兒歌點點、小小優趣等新媒體平台播出,並在全球範圍內創造了 14億美元的零售額。
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