ST加加(002650.SZ)上半年淨利預降79.51%-86.03%
格隆匯7月13日丨ST加加(002650.SZ)披露2021年半年度業績預吿,公司預計2021年1-6月實現歸屬於上市公司股東的淨利潤1500萬元-2200萬元,同比下降79.51%-86.03%。業績預降的主要原因系:
2021報吿期內,快消行業市場競爭加劇,社區團購等線上平台衝擊較大,傳統渠道銷售收入減少,同時利潤減少;為穩固市場基礎加大了產品促銷力度,增加了新零售等渠道投入,導致毛利率下降。同時,加大了一線市場人員的投入,銷售費用等相應增加;受環境影響,原材料等成本上漲,但公司售價並未提高,導致淨利潤下降。綜合以上因素,公司淨利潤較上年同期變動降幅較大。
後期公司堅持聚焦主業,制定“擴經銷商、擴渠道、擴網點”的營銷策略,加大對社區團購等線上渠道的投入,加強對業務人員的激勵,扭轉現狀,並逐步提高整體盈利能力。
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