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《盈利預喜》特步(01368.HK)料上半年溢利按年增最少65% 主品牌零售銷售升40%至45%
阿思達克 07-13 16:41
特步國際(01368.HK)發盈喜,預計截至今年6月30日止六個月錄得綜合溢利按年大幅增加不少於65%。集團指,期間綜合收入增長較預期理想,主要由於特步主品牌代理商的補貨訂單因強勁的零售表現而大幅增加;由於集團在多個線上平台、社交媒體及直播渠道上加大推廣力度以推動銷售,特步主品牌的電子商務業務加速增長;及特步兒童業務在產品設計及質量、品牌定位和零售網絡管理方面重組成功後,銷售勢頭強勁。

至於特步主品牌毛利率有所改善,主要由於集團針對消費者喜好而持續進行的產品創新及多元化;及去年上半年一次性庫存回購導致比較基數較低。

另外,集團公布今年第二季特步主品牌零售銷售(包括線上線下渠道)按年增長30%至35%,期內零售折扣水平為七五折至八折。今年上半年計,特步主品牌零售銷售按年增長40%至45%,零售存貨周轉約四個月。

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