Uber Eats下半年將投放逾千萬作推廣 料新餐廳註冊量升40%至60%
Uber Eats公佈,推出全港最大規模並以支持餐廳夥伴及地區美食爲中心之推廣活動,下半年將投放逾千萬港元於推廣活動,希望回饋及支持餐廳。
Uber Eats將向平臺上多達3,000家中小型合作餐廳免費提供由鄭欣宜及許廷鏗代言的營銷材料,用於餐廳店面、餐牌及社交媒體上。
Uber Eats亦會以地區食店作爲焦點,計劃於今年內倍增媒體和營銷方面的投資,包括爲用戶提供推廣優惠、與合作餐廳度身訂造的合作營銷活動、投放戶外及電視廣告等。是次計劃橫跨2021年全年,並預計平臺上新餐廳註冊量將提升40%至60%,帶來超過30萬名新用戶。
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