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利豐C2M事業部與京東(09618.HK)自有品牌簽訂策略合作夥伴協議
利豐今日宣佈,旗下C2M(顧客對工廠)事業部與京東(09618.HK)自有品牌簽訂策略合作夥伴協議。根據協議,利豐將爲京東自有品牌提供端對端的供應鏈數碼化管理服務,爲利豐繼去年7月獲得京東策略投資後的合作關係,雙方將着力發展創新型C2M模式,加速共建數碼化供應鏈。

目前利豐協助京東跨品類的自有品牌「京東京造」成功推出了鞋類、服裝、手提包及電競椅等多品類商品,專注於居家生活的佳佰品牌及專注於寵物品類的京東自有新品牌「京萌」的新產品亦陸續面世。

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