國泰航空(00293.HK)推旅遊生活品牌「國泰」
國泰航空(00293.HK)公布,推出全新的尊尚旅遊生活品牌「國泰」,將國泰航空、馬可孛羅會及「亞洲萬里通」匯聚為一,精簡優化顧客與公司互動的渠道,包括獲取會籍積分及使用里數的途徑。
「國泰」將於未來數個月推出一系列有關消費、餐飲、購物、酒店和健康養生的新猷。同時將會推出一系列產品及服務:全新的國泰聯營信用卡快將在香港率先面世,而煥然一新的會員計劃將於2022年上半年推出。
公司強調,國泰航空依然是航空公司的環球品牌。現階段「國泰」只會在香港推出,而國泰航空則續在全球其他市場運作的品牌名稱。長遠而言,冀將「國泰」尊尚旅遊生活品牌擴展至其他市場。
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