新地(00016.HK)旗下六大商場斥5,000萬元作暑期推廣 迎消費券
新地(00016.HK)公佈,爲配合即將發放的五千元電子消費券,策動旗下商場,包括沙田新城市廣場及元朗YOHO MALL形點、旺角MOKO新世紀廣場、葵芳新都會廣場、荃灣廣場及沙田HomeSquare,於7月中旬起推出「新地商場消費券賺上賺」活動及「新地商場暑期活動巡禮」,計劃派發逾3,000萬元商場消費券獎賞及1.5億The Point會員積分,並積極部署多項暑期大型主題裝置,有助帶動商場人流及銷情。
新鴻基地產租務部總經理周淑雯稱,今年暑假適逢政府發放五千元電子消費券,新地旗下6個旗艦商場之消費券獎賞兼暑期主題推廣活動投資總額達5,000萬元,而當中近六成費用用作推廣「消費券賺上賺」活動。香港市民以指定電子消費券領取平臺,即WeChat Pay HK、八達通、支付寶香港及Tap & Go「拍住賞」於以上商場消費,有機會獲取多重獎賞,包括最高消費券獎賞高達50%回贈、額外賺取3倍The Point會員積分或其他早鳥訂購貨品優惠。
她表示,同時,團隊會因應個別商場的定位,貼心打造多個獨特的暑期節目,預期今年暑假人流及營業額較去年同期有約20%至40%的升幅。
凡於7月5日至31日期間成功登記領取政府電子消費券,毋須任何消費,市民可於新城市廣場免費換領200元三期商戶購物禮券,分別爲100元時裝及100元美容類別。
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