艾瑞諮詢:雲想科技MarTech佈局 跨平台程序化廣吿投放與智能化內容創意製作雙擎驅動發展
格隆匯6月29日丨艾瑞諮詢今日發佈《2021年中國MarTech市場研究報吿》稱,雲想科技MarTech佈局,跨平台程序化廣吿投放與智能化內容創意製作雙擎驅動發展。在MarTech生態圖譜中,雲想科技進入Trading Desk、SSP & Ad Exchange、視頻營銷三大場景。 報吿指出,雲想科技圍繞短視頻營銷產業鏈,自建跨平台程序化廣吿交易平台“連山+”與視頻內容交易平台“合拍視頻”,將短視頻內容生產與廣吿投放前中後環節打通;搭建承載廣吿消耗情況分析的數據中心與精細化管理用户標籤的用户大數據中心,使媒體端產生的投放消耗數據與用户行為偏好信息高效反哺內容製作、廣吿投放及數據分析等環節,進一步優化投放效果並提高運營效率。

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