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《公司專訪》吉利(00175.HK):有信心「極氪」可與新勢力競爭 10月起交付及公布未來規劃
阿思達克 06-23 08:16
吉利(00175.HK)近年推出兩大新品牌,專注針對新能源車,包括「領克」與「極氪」,公司行政總裁桂生悅在接受本網專訪時表示,旗下三品牌已做好定位,未擔心多品牌會造成推廣支出增加。

其中「吉利」主打大眾市場,桂生悅指未來會繼續推出「博越」等的爆款SUV節能車;「領克」主打中高端市場的節能車,現時每月銷量正以30至40%的速度增長,相信全年可保持40%增速,並正推售至西方一線國家。

「極氪」則為純電動車品牌,桂生悅稱將陸續在一線城市開設體驗店,並作推廣,有信心可與新勢力的電動車品牌競爭。品牌將於10月起交付,屆時將會一併公布未來品牌的規劃,今年可交付量的訂單已滿,目標是明年產能為多於18萬輛,數字已比新勢力品牌年銷量要多。

至於未來公司發展全電動車的路向,他指,要視乎市場發展而定,如果市場有需求、產品有利潤,且合符國家排放規例下,則不會放棄。以目前情況來看,全電動車完全取代傳統車的可能性較低,但公司會致力增加電動車的市佔率,把握兩邊(即電動與傳統車)的發展機會,以免落後市場。(ic/w) ~

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