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有線寬頻(01097.HK)將投資3,000-4,000萬元轉播奧運 開電視針對成熟年紀觀眾多做旅遊、健康節目
阿思達克 06-10 17:10
有線寬頻(01097.HK)主席邱達昌出席股東會後指,現時有線開電視香港覆蓋率僅75%左右,不過早前終於獲政府批出頻譜,冀明年可與觀眾見面,之後冀收視有所提升。他續指,公司將投資3,000萬至4,000萬元以轉播奧運賽事,屆時7個頻道及線上平台將為觀眾作全方位報道。在廣告方面,他坦言推廣部原先亦較擔心客戶不願落訂單,不過近日日本表明奧運志在必行後,留意到三個電視台的生意都較好。

他又指,三個免費電視台各有自己路線,有線在新聞台方面具領導地位,ViuTV則走向年輕路線,亦成功棒紅了樂隊等,他強調公司路線針對成熟年紀的觀眾,故會多做旅遊、健康節目等。針對早前新聞部員工集體離職有否影響收費電視訂戶,他指出當時有80-90名員工離職,現時基本上已聘請80人左右,強調公司及NowTV表現均呈跌勢,主要因為有Netflix等的串流平台競爭,明年料Disney+亦會加入搶傳統收費電視客戶,相信電視台走向OTT是必然要走的道路。

他透露早前公司發行可換股債券後,現時現金流約3億元左右,而EBITDA層面則「一日比一日進步」,並開始進入「打和」時代。至於日後是否需要供股,他則指現時難言,主要因為去年公司EBITDA接近「打和」,但去年政府亦為企業提供了資助,今年少了相關支持冀可繼續「打和」。他又指公司與中移動的合作幫助很大,為有線帶來工程及寬頻合作等。

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