中國飛鶴(6186.HK)董事長冷友斌:國產奶粉持續提振中國消費者國貨信心
6月8日晚,2021年亞布力中國企業家論壇第二十一屆年會開幕式舉行,中國飛鶴(6186.HK)董事長冷友斌在大會中指出,消費者對品牌的認知,原來是認可和選擇國外的品牌,現在都在逐步轉成中國的品牌,飛鶴日益擴大的市場佔有率足以證明,一個行業在有中國好品牌的前提下,消費者一定逐漸相信併購買國產品牌,進而培養出中國人自己的新國貨。
根據尼爾森數據,截至2021年第一季度,飛鶴在國內的市場佔有率勇奪第一,達到了18.5%。今年4月,經過國際權威調研機構福若斯特沙利文認證,2020年飛鶴奶粉取得了北京嬰幼兒配方奶粉市場銷售額第一的重要成績,“北京市場銷售第一”的佳績,進一步提振了中國消費者對於國產奶粉的消費信心。
消費者對國產奶粉的信賴度日益提升,飛鶴不單純是受益者,更是奶粉國潮崛起的貢獻者。業內分析人士表示,飛鶴的貢獻不單單是帶領國產奶粉一步步擴大了國內的市場佔有率,逐漸取代了洋奶粉一統天下的局面,更主要的貢獻是提振了中國消費者對國產奶粉的信心,讓中國的消費者對國產奶粉,乃至各個行業的新國貨的信心也大大增強。
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