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東亞(00023.HK)首季多51%尊理財客戶使用手機進行投資或保險交易
阿思達克 06-08 09:00
東亞銀行(00023.HK)公布全面革新其「至尊理財」品牌,為新晉富裕及年輕財富管理客戶提供以數碼渠道為先的財富管理體驗。東亞銀行總經理兼個人銀行主管黃妮妞表示,新晉富裕及年輕客戶對財富管理需求日益增加,其傾向使用數碼渠道管理投資組合。

她透露,今年首季至尊理財客戶使用手機進行投資或保險交易的人數按年錄得51%增長,相關交易量增長逾一倍。她指,透過將至尊理財重新定位,致力提供更具彈性及更適切的數碼財富管理服務,以滿足新晉富裕及年輕客戶的獨特需要。

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