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阿里(09988.HK)盒马成立新产品孵化中心
阿思达克 06-07 15:03
阿里巴巴(09988.HK)宣布,旗下新零售平台盒马将成立新产品孵化中心「盒马X加速器」,借助线上线下消费者洞察、商品研发与创新能力,加上分布一、二线城市的自营盒马店网络,打造以盒马为中心、从研发到上市销售到不断迭代优化的全链路生态系统。

盒马将为合作夥伴打通投资融资、商品研发、供应链支持、营销推广等内外部资源,加快新品牌、产品线和商品上的孵化与研发工作,同时提升盒马自有品牌经营能力。

截至2021年3月底盒马共设有257自营家店,去年盒马与合作夥伴累计推出超过2万款新产品,其中6,000多款为盒马自有品牌的商品。

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