阅文(00772.HK)宣布战略升级 搭建影视联合生产体系三驾马车
阅文集团(00772.HK)首席执行官、腾讯(00700.HK)副总裁兼腾讯影业首席执行官程武宣布,以网络文学为基石,进行「大阅文」战略升级,以共建IP生态链。
他透露,阅文已经有超过900万名作家,过去一年於作家生态、平台连接、IP打造等方面启动升级再造,收获超过90万新增作家及众多知名「大神作家」回归,并与腾讯影业、新丽传媒等紧密合作,搭建起了影视联合生产体系的三驾马车。
程武表示,未来将提升创作者活力、IP运营能力及视觉化能力,挖掘、培育和助力更多IP产业中的创作者,通过加强中台建设、联合决策、委员会等方式强化IP运营能力,并发展IP商品化和线下消费业态。
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