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港股异动 | 阅文集团(0772.HK)涨5.47% 宣布战略升级 构建IP生态链
格隆汇 06-04 10:40
格隆汇6月4日丨阅文集团(0772.HK)涨5.47%,报89.65港元,创逾三个半月新高,总市值913亿港元。昨日,在2021阅文年度发布会上,阅文集团首席执行官、腾讯集团副总裁兼腾讯影业首席执行官程武宣布了“大阅文”战略升级,明确阅文将基于腾讯新文创生态,以网络文学为基石,以IP开发为驱动力,开放性地与全行业合作伙伴共建IP生态业务矩阵。在全新战略下,网络文学业务将着力夯实内容底盘,旨在培育出满足更广泛用户需求的好作品,并给作家带来更长期的收入;同时,“大阅文”战略推动IP生态链进入实践环节,做好IP的顶层设计和落地开发。

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