银保监会:「花呗」、「借呗」将成为蚂蚁消费金融专属产品 合作贷款不能用该等名称
重庆蚂蚁消费金融有限公司获批开业。银保监会非银部有关负责人表示,按照整改方案,蚂蚁集团应在蚂蚁消费金融公司开业6个月内完成「花呗」、「借呗」的品牌整改工作。整改完成後,「花呗」、「借呗」将成为蚂蚁消费金融公司的专属消费信贷产品,其他金融机构借助蚂蚁集团提供的数据信息所发放的消费信贷,不再标挂「花呗」、「借呗」名称。银保监会要求蚂蚁集团采取有效方式,保证金融消费者在申请消费信贷服务时能够充分了解信贷服务提供者的名称,避免引起品牌混同。
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