《大行報告》美銀證券首予汽車之家-S(02518.HK)「買入」評級 目標價221元
美銀證券發表研究報告指,在新能源車結構性加快普及下,汽車之家-S(02518.HK)加強與新能源車生產商合作。自新能源車的收入按年增長1.7倍,汽車之家向新能源車生產商提供一系列服務,包括廣告、訂單及銷售線索,以及每宗銷售成本(cost per sales)及每宗線索成本(cost per lead)貨幣化的模型。
展望未來,汽車之家將在兩方面升級服務,包括線上訂單及線上試駕預約容量;以及為新能源車打入偏遠城市提供解決方案。美銀證券首予汽車之家H股「買入」評級,目標價221元。
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