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国美(00493.HK)计划未来18个月真快乐APP月活用户提升至1亿
阿思达克 05-27 15:42
国美零售(00493.HK)表示,今年年初国美APP改名为「真快乐」APP,自2021年一季度以来,「真快乐」APP的GMV同比增长近4倍,月活稳定在4千万规模,活动单日日活近千万。

数据显示,国美真快乐APP「五一」大促UV按年增长297.3%,支付人数相较往常暴增567%,全网GMV环比提升了123%,其中家庭服务类订单显着提升。

国美计划在未来18个月内,将3,400多家门店扩展到6,000家以上,将真快乐APP月活用户由4,000万提升至1亿,并逐步提升供应链平台端非家电销售占比。

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