國美(00493.HK)計劃未來18個月真快樂APP月活用戶提升至1億
國美零售(00493.HK)表示,今年年初國美APP改名為「真快樂」APP,自2021年一季度以來,「真快樂」APP的GMV同比增長近4倍,月活穩定在4千萬規模,活動單日日活近千萬。
數據顯示,國美真快樂APP「五一」大促UV按年增長297.3%,支付人數相較往常暴增567%,全網GMV環比提升了123%,其中家庭服務類訂單顯著提升。
國美計劃在未來18個月內,將3,400多家門店擴展到6,000家以上,將真快樂APP月活用戶由4,000萬提升至1億,並逐步提升供應鏈平台端非家電銷售佔比。
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