报道指内地社区团购遇冷 市场竞争愈见残酷
据《中国之声》报道,一度火热的社区团购近日从「供不应求」变得「门前冷落」,甚至面临订单下滑、用户流失的危机。一些社区团购平台的区域供应商订单环比降幅达七成。
有业内人士表示,目前电商市场竞争残酷,常打「价格战」。中国社会科学院财经战略研究院研究员李勇坚认为,社区团购平台可通过提供信息服务的方式促进线下零售业的发展。社区团购平台不该凭藉技术和体量优势对线下终端「吃乾抹净」,而应该充当一个赋能的角色。
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