報道指內地社區團購遇冷 市場競爭愈見殘酷
據《中國之聲》報道,一度火熱的社區團購近日從「供不應求」變得「門前冷落」,甚至面臨訂單下滑、用戶流失的危機。一些社區團購平台的區域供應商訂單環比降幅達七成。
有業內人士表示,目前電商市場競爭殘酷,常打「價格戰」。中國社會科學院財經戰略研究院研究員李勇堅認為,社區團購平台可通過提供信息服務的方式促進線下零售業的發展。社區團購平台不該憑藉技術和體量優勢對線下終端「吃乾抹淨」,而應該充當一個賦能的角色。
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