腾讯(00700.HK):将部分利润投资三大领域 包括企业服务、游戏及短视频
腾讯(00700.HK)昨收市後公布去年业绩,公司展望未来时表示科技进步将为消费互联网及产业互联网活动带来大量机会。因此,公司将主动加大投入,把2021年的部分利润增量投资於新的机会,投资三大领域包括企业服务、游戏及短视频内容。
公司指,短视频内容方面正在培育视频号的内容生态,连接用户与现实生活内容,并让优质内容创作者能够触达消费者,正在加强长短视频服务之间的协同效应。通过腾讯视频与微视的合并,腾讯将利用本身於短视频的能力进一步助力长视频业务的发展。公司将提升自制内容的生产能力,以进一步扩充IP内容库,并且提供可让创作者改编的视频素材。
游戏投资方面,公司正在增加对游戏开发的投资,尤其专注於能够吸引全球用户的大型及高工业化水准游戏,建立其IP和跨媒体联动,以及投资於先进技术以提供下一代游戏体验,例如云游戏。
企业服务投资方面,腾讯指将会进一步投资在人才及基础设施等领域,支持业务的迅速发展,将加强效率办公SaaS产品及安全软件,以及与SaaS供应商及独立软件供应商的合作夥伴关系和对它们的投资,以支持客户的数字化需求。通过提升公司在医疗保健、零售、教育及交通等关键垂直领域的向上销售及交叉销售能力,将为企业提供智慧解决方案及为用户提供消费性产品。
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