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欧盟拟要求互联网及相关企业不从假消息广告获利
阿思达克 05-20 15:43
《路透》引述欧盟委员会文件报道,脸书(FB.US)、Alphabet(GOOGL.US)旗下谷歌(Google)及其他大型科技企业须承诺不从含假讯息的广告中获利。欧盟亦要求社交媒体或搜寻服务公司、私人通讯服务、广告交易、广告科技提供商、通讯代理、电子支付服务,电商平台及众筹公司作同类承诺。

欧盟亦要求平台收紧有关从内容变现及广告收益分享计划的要求及内容检视程序,以禁制参与者有系统地刊载不实内容。广告科技公司亦应制定投放广告准则,并采取措施核实广告投放於何处。

文件亦要求企业清晰及有效地标签政治及议题相关广告,并以付费内容作为区别。

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